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Specification writing - It's the gnarly, practical, exacting - but extremely important - part of getting a product onto the market. Without clear, accurate specifications, nothing gets anywhere near the shelves of a supermarket.

The extensive experience of the TQS Food Consulting team of spec writers, has been distilled into this book, providing a clear, concise guide to the main points that can trip up any spec writer working in the pressurized world of food production and marketing.

Spec writers are almost always under huge pressure to get specifications through to pack copy and onto final active status. This is where things often go wrong and where this book will act as a valuable tool and aide-memoire to any hard pressed writer of specifications.

"Write it Right" describes the seven most common things that can go wrong with spec writing - the Silly Slip-ups - and features real world examples of the sometimes expensive consequences of getting things wrong. The book is designed to help any spec writer navigate through the information minefield, arriving safely on the other side with a specification that is accurate, complete and "Right first time, on time, every time".

Presented as a handy A5 size, printed in colour, "Write it Right" is an easy read, packed with incredibly useful information. The wiro-bound format allows it to sit flat on any desk for easy reference, and there is additional space for the readers own notes.

Included in the appendices, there is a check list giving 40 of the most common items a good spec needs to contain.

About the Author

Written by Andrew Skinner, Managing Director of TQS Food Consulting, has forty years of experience in the food industry. During that time he has encountered pretty much all the obstacles and pitfalls that food and retail business has to offer. With a team sharing almost a century of experience specializing in specification writing, this new book "Write it Right" is a fabulous guide to making the process as easy and painless as possible.

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